Fans of the 2026 FIFA World Cup are discovering that ticket prices are going up, especially for important matches. Many tickets now use a dynamic pricing system, where the cost changes based on how many people want to buy them. This means people pay higher prices when more fans are interested in a match.

Organisers say dynamic pricing is necessary because it matches ticket prices to demand. They explain that other businesses, such as airlines and hotels, already use similar systems to set prices.

Because of this pricing method, many ordinary fans find it harder to attend matches, especially families. Dynamic pricing has made some people unhappy, as buying a ticket for top matches now costs much more than before.