On 10 August 2026, American singer Beyoncé took full control of the SirDavis whisky brand after buying the French company LVMH’s share. LVMH, a large luxury goods group, confirmed that they sold their share to Beyoncé, ending their partnership that started in 2024. The financial details were not made public.

Beyoncé decided to buy LVMH’s share because SirDavis is important to her. The whisky is named after her great-grandfather, Davis Hogue, who made alcohol during the Prohibition period in the United States. This shows a personal connection between Beyoncé and the brand.

Because of the purchase, Beyoncé now owns all of SirDavis. She can make all decisions about the brand’s future and how it is sold. Beyoncé’s stronger control could help her bring more of her personal style to the high-end whisky label.