Cinema owners expect 2026 to be a better year because many popular films are coming. This follows problems for cinemas caused by the pandemic, Hollywood strikes, and not enough new films. Upcoming movies such as Spider-Man: Brand New Day and Toy Story 5 are seen as important for bringing large crowds back to cinemas.

Figures show box office sales have increased by 19% compared to last year. However, these sales are still lower than in 2019. The summer season is seen as very important, as it usually makes up about 40% of yearly ticket sales.

Cinema executives are also trying to improve the cinema experience. Some are offering themed food, encouraging costumes, and other new ideas. Studios are promising that people can watch films in cinemas before they appear online, which makes owners hopeful for the future.