Paramount rebuilds app around short-video viewing
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Paramount has updated its streaming app for iPhone users to include short, scrollable video clips, such as sports highlights, news, and trailers. The new format follows the popularity of short-form videos on apps like TikTok and Instagram.
The company hopes these changes will make users open the app more often and help attract younger viewers. Paramount is also planning to add more interactive experiences and is considering using influencers in the future.
Paramount is a smaller company in global streaming, with only about 2% of the market. The redesign is part of its plan to grow and attract more advertisers.
Vocabulary
6 wordsthe way something is organised or presented
The state of being liked by many people.
People who affect others' opinions online.
allowing communication between user and system
Best or most exciting parts of something.
the act of creating a new version
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