A Chinese animated film called Niu Lai became very popular after first making almost no money in cinemas. The film was released on 5 August and earned only 7,705 yuan in its first 10 days, with just four cinemas showing it by 14 August.

The main reason people started to watch Niu Lai was because its unusual animation and strange visual style became a topic on social media. Internet users shared funny clips and comments, which made more people interested in seeing the film.

Because of the attention online, Niu Lai's daily screenings increased quickly, and its total earnings went above 11.4 million yuan. Many people were surprised that a movie with a small team became so famous, and cinemas even made their own posters to join the excitement.