New trademark applications have been submitted to protect the voice and image of the singer Taylor Swift. Her company, TAS Rights Management, sent in the filings to get stronger legal rights against copies made by artificial intelligence. These applications cover short phrases spoken in Swift’s voice and a specific stage image of her during the Eras Tour.

Many public figures now face problems from deepfakes and AI voice clones. Swift was already copied in fake images and political messages. Experts say trademarking voice clips is a new way to stop these imitations.

These steps are part of a bigger debate about protecting personal identity with new technology. Many stars are trying to control how their voices and pictures are used online as AI becomes more powerful.