Friday, January 30, 2026

Instagram boosts engagement by reducing quality of low-view videos

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Instagram admitted that it reduces the quality of older or less popular videos. This means better quality is saved for videos with more views. Adam Mosseri, who runs Instagram, said they prefer higher quality for popular creators. Videos watched less are downgraded, but if they become popular, the quality is boosted. Some creators worry this may affect their video’s reach. One person said adjusting video quality based on performance is wrong. They feel Instagram has become too focused on views and engagement. High-resolution videos with many visual elements use more storage space and may be downgraded. Instagram claimed to make content recommendations fair for all creators. Users were told to focus on creating engaging content rather than worrying about quality reduction. Instagram said they don’t change individual video quality by much, aiming to show the best content possible. The platform faced backlash for previous attempts to emphasize video content over photos.


Vocabulary List:

  1. Quality /ˈkwɒl.ɪ.ti/ (noun): The standard of something as measured against other things of a similar kind; the degree of excellence of something.
  2. Reduced /rɪˈdjuːst/ (verb): Made smaller or less in amount degree or size.
  3. Popular /ˈpɒp.jʊ.lər/ (adjective): Regarded with great favor approval or affection by people.
  4. Engagement /ɪnˈɡeɪdʒ.mənt/ (noun): The action of engaging or being engaged particularly in a social media context.
  5. Storage /ˈstɔːrɪdʒ/ (noun): The action or method of storing something for future use.
  6. Recommendations /ˌrek.ə.menˈdeɪ.ʃənz/ (noun): Suggestions or proposals as to the best course of action.

How much do you know?

Who admitted to reducing the quality of older or less popular videos on Instagram?
Mark Zuckerberg
Adam Mosseri
Kevin Systrom
Sheryl Sandberg
According to Adam Mosseri, Instagram prefers higher quality for which type of creators?
New creators
Less popular creators
Popular creators
Verified creators
What may happen to the quality of videos that are initially less popular but later become popular?
Quality is reduced
Quality remains the same
Quality is boosted
Quality is not affected
What aspect of videos may result in them being downgraded due to storage concerns on Instagram?
Number of likes
Video duration
Visual elements
Creator popularity
What did Instagram claim to be their focus when making content recommendations fair for all creators?
Quality
Engagement
Likes
Views
According to Instagram, what are users advised to focus on instead of worrying about quality reduction?
Increasing views
Creating engaging content
Improving video quality
Promoting videos
Instagram adjusts video quality based on performance, according to one person.
Instagram gives higher quality preference to videos with more views.
Instagram claims to change individual video quality significantly.
Instagram received backlash for emphasizing photo content over videos.
Quality reduction may impact the reach of videos on Instagram.
Videos with high resolution and many visual elements may use less storage space.
According to Adam Mosseri, Instagram prefers higher quality for popular creators over creators.
Instagram claimed to make content recommendations fair for all creators regardless of their video's .
Adam Mosseri mentioned that if videos watched less become popular later, their quality will be .
One person criticized Instagram for focusing too much on views and .
Instagram advised users to concentrate on creating engaging content rather than worrying about quality .
Instagram faced backlash for previous attempts to prioritize video content over .
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