The NAACP is encouraging Black Americans to support companies that continue to promote diversity, equity, and inclusion. They have provided a list of brands that have either upheld or abandoned their commitment to DEI programs. The NAACP believes that DEI initiatives are vital for the progress of Black Americans, who are projected to spend a significant amount on goods and services by 2030.
Rather than boycotting companies, the NAACP suggests that consumers should choose to support businesses that share their values. They have introduced a Black Consumer Advisory for people of all backgrounds to use.
The NAACP is in discussions with companies mentioned in the advisory that have changed their DEI policies. They will update their guidance based on whether these companies reinforce or retract their commitment to diversity, equity, and inclusion.
It is important for corporations to prioritize DEI initiatives as they are crucial for fair treatment and cooperation among individuals from diverse backgrounds. The NAACP is committed to providing guidance for Black communities as they decide where to spend their money.
Vocabulary List:
- Diversity /daɪˈvɜː.sɪ.ti/ (noun): The state of being diverse; variety.
- Equity /ˈɛk.wɪ.ti/ (noun): The quality of being fair and impartial.
- Inclusion /ɪnˈkluː.ʒən/ (noun): The action or state of including or of being included within a group or structure.
- Commitment /kəˈmɪt.mənt/ (noun): The state or quality of being dedicated to a cause or activity.
- Guidance /ˈɡaɪ.dəns/ (noun): Advice or information aimed at resolving a problem or difficulty.
- Consumers /kənˈsjuː.mərs/ (noun): A person who purchases goods and services for personal use.
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