Why Gucci Is Making Luxury Shoes in China
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Gucci is a famous Italian fashion company. It is known for selling luxury items such as handbags, clothes, and shoes. Recently, Gucci began selling two new trainers, or sneakers, which now say 'Made in China' instead of 'Made in Italy.' This is different from most Gucci shoes, which are usually made in Italy and show Italian craftsmanship. The main shoe is called the Drip, designed by Gucci’s designer Demna, and costs about €800 in Europe or $1,000 in the United States.
Gucci chose to make these new trainers in China because a factory there has special skills and technology. The company said this factory could make the Drip model exactly as their designers wanted. Gucci also said that Italy is still very important for the company, and they do not plan to move all their shoe production out of Italy.
Because of this decision, some people are questioning if a luxury shoe can still be seen as special if it is made outside Italy. Gucci hopes that customers will keep buying these expensive shoes for their design and the Gucci name, even though the label now says 'Made in China.'
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Vocabulary
6 wordsexpensive things that are not strictly necessary
comfortable shoes designed for sports and exercise
the high quality of skilled manual work
the act of making items for sale
people who purchase goods from a business
costing a very large amount of money
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