Why Gucci Is Making Luxury Shoes in China
Culture
September 27, 2026

Why Gucci Is Making Luxury Shoes in China

190 words · ~1 min read
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B1 Pre-Intermediate
0:001:11

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Gucci is a famous Italian fashion company. It is known for selling luxury items such as handbags, clothes, and shoes. Recently, Gucci began selling two new trainers, or sneakers, which now say 'Made in China' instead of 'Made in Italy.' This is different from most Gucci shoes, which are usually made in Italy and show Italian craftsmanship. The main shoe is called the Drip, designed by Gucci’s designer Demna, and costs about €800 in Europe or $1,000 in the United States.

Gucci chose to make these new trainers in China because a factory there has special skills and technology. The company said this factory could make the Drip model exactly as their designers wanted. Gucci also said that Italy is still very important for the company, and they do not plan to move all their shoe production out of Italy.

Because of this decision, some people are questioning if a luxury shoe can still be seen as special if it is made outside Italy. Gucci hopes that customers will keep buying these expensive shoes for their design and the Gucci name, even though the label now says 'Made in China.'

Vocabulary

6 words
Accent
luxuryN/ˈlʌkʃəri/

expensive things that are not strictly necessary

trainersN/ˈtreɪnərz/

comfortable shoes designed for sports and exercise

craftsmanshipN/ˈkrɑːfts.mən.ʃɪp/

the high quality of skilled manual work

productionN/prəˈdʌkʃən/

the act of making items for sale

customersN/ˈkʌstəmərz/

people who purchase goods from a business

expensiveADJ/ɪkˈspensɪv/

costing a very large amount of money

Ready to learn these 6 words?

About 8 minutes · 5 activities

Reading Quizzes

9 questions
Question 1 of 9
1 / 9

What new change did Gucci make to their trainers?

Choose an answer to continue

Great for IELTS, TOEFL, SAT, IB, A-Level and everyday English speaking practice.

Speaking Tasks

5 questions

Why Gucci Is Making Luxury Shoes in China

September 27, 2026~1 min read
Not sure? Take the level test →
B1 Pre-Intermediate
0:001:11

Follow spoken words in real time.

Gucci is a famous Italian fashion company. It is known for selling luxury items such as handbags, clothes, and shoes. Recently, Gucci began selling two new trainers, or sneakers, which now say 'Made in China' instead of 'Made in Italy.' This is different from most Gucci shoes, which are usually made in Italy and show Italian craftsmanship. The main shoe is called the Drip, designed by Gucci’s designer Demna, and costs about €800 in Europe or $1,000 in the United States.

Gucci chose to make these new trainers in China because a factory there has special skills and technology. The company said this factory could make the Drip model exactly as their designers wanted. Gucci also said that Italy is still very important for the company, and they do not plan to move all their shoe production out of Italy.

Because of this decision, some people are questioning if a luxury shoe can still be seen as special if it is made outside Italy. Gucci hopes that customers will keep buying these expensive shoes for their design and the Gucci name, even though the label now says 'Made in China.'

Vocabulary

6 words
Accent
luxuryN/ˈlʌkʃəri/

expensive things that are not strictly necessary

trainersN/ˈtreɪnərz/

comfortable shoes designed for sports and exercise

craftsmanshipN/ˈkrɑːfts.mən.ʃɪp/

the high quality of skilled manual work

productionN/prəˈdʌkʃən/

the act of making items for sale

customersN/ˈkʌstəmərz/

people who purchase goods from a business

expensiveADJ/ɪkˈspensɪv/

costing a very large amount of money

Ready to learn these 6 words?

About 8 minutes · 5 activities

Reading Quizzes

9 questions
Question 1 of 9
1 / 9

What new change did Gucci make to their trainers?

Choose an answer to continue

Great for IELTS, TOEFL, SAT, IB, A-Level and everyday English speaking practice.

Speaking Tasks

5 questions