Google is facing challenges in its efforts to reduce its reliance on Apple’s Safari as the default search engine on iOS devices. Despite spending billions of dollars to secure this position, Google is now striving to increase the usage of its own apps among iPhone users.
According to a report by The Information, Google aims to shift 50% of search queries on iPhone to its own apps. While the company has made some progress, with around 30% of Google Search queries on iPhone coming from its apps, it is finding it difficult to increase this number further. Sources reveal that Google considered restricting AI-powered features to its own apps but ultimately decided against it.
In another initiative, Google attempted to introduce a platform for users to upload short videos directly to the Google app, similar to TikTok or YouTube Shorts, but this project faced obstacles.
Overall, Google is working towards decreasing its reliance on Apple’s Safari by increasing the usage of its own apps among iPhone users. Despite the challenges, the company continues to explore innovative solutions to achieve this goal.
Vocabulary List:
- Reliance /rɪˈlaɪəns/ (noun): Dependence on someone or something.
- Initiative /ɪˈnɪʃətɪv/ (noun): A new plan or process to achieve something or solve a problem.
- Obstacles /ˈɒbstəklz/ (noun): Things that prevent or hinder progress.
- Striving /ˈstraɪvɪŋ/ (verb): Making great efforts to achieve or obtain something.
- Innovative /ˈɪnəveɪtɪv/ (adjective): Introducing new ideas or methods.
- Shift /ʃɪft/ (verb): To change position direction or focus.
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