In essence, these applications yield the highest programmatic advertising revenue as calculated by Pixalate. The data encompasses apps available on both the Apple App Store for iOS users and the Google Play Store for Android users.
According to Pixalate’s analysis, the leading app in the U.S. App Store for November was the highly advertised Vita Mahjong, which accumulated $4 million in programmatic ad spend. This tile-matching game, designed with older adults in focus, not only excels in advertising revenue but also ranks second in installations within the Board category.
Following closely, four other apps each earned $3 million through programmatic ads last month. These include Happy Color by Numbers, which ranks 28th in popularity within the Board category, and TuneIn Radio Music & Sports, positioned 53rd among music applications.
Over in the Google Play Store, Audiomack: Music Downloader topped the chart with $5 million in programmatic ad revenue for November, followed closely by Pandora Music & Podcasts, which brought in $3 million.
Vocabulary List:
- Programmatic /ˌprəʊɡrəˈmætɪk/ (adjective): Relating to automatic processes in advertising where ads are bought and sold in real-time through technology.
- Bid /bɪd/ (noun/verb): A proposal or offer especially in auctions; to make an offer for something at a specified price.
- Revenue /ˈrɛvənu/ (noun): The income generated from business activities particularly from sales or services.
- Analysis /əˈnæləsɪs/ (noun): Detailed examination of the elements or structure of something typically as a basis for discussion or interpretation.
- Installation /ˌɪnstəˈleɪʃən/ (noun): The action of installing something especially software or an application.
- Category /ˈkætəɡəri/ (noun): A class or division of people or things regarded as having particular shared characteristics.
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