Friday, February 13, 2026

Amazon cuts ties with police tech firm after Ring ad backlash

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Amazon will not work with Flock Safety on a new plan. This news came out on Thursday. The plan was to let Ring doorbell camera users share videos with the police in some cases. This plan has not started yet.

Before this decision, Amazon showed an ad during the Super Bowl. The ad was about a feature called Search Party. This feature lets users share videos to help find lost dogs. People were worried that the cameras could also track people. This feature was not linked to Flock.

Senator Ed Markey wrote a letter to Amazon. He called the technology “creepy.”

Flock and Amazon both said the plan is canceled. Amazon said more time and resources were needed for the project. No videos were ever shared, and the plan was still in review.

Flock also confirmed the cancellation on their website. They said this decision helps them serve their customers better.

In the U.S., many homes now use doorbell cameras. About 27% of American households have them. Ring is the most popular brand.


Vocabulary List:

  1. Cancellation /ˌkæn.səlˈeɪ.ʃən/ (noun): The act of calling off or postponing an event.
  2. Resources /ˈriː.sɔːr.sɪz/ (noun): Supplies or materials that can be utilized for a particular purpose.
  3. Technology /tɛkˈnɒlədʒi/ (noun): The application of scientific knowledge for practical purposes especially in industry.
  4. Feature /ˈfiː.tʃər/ (noun): A distinctive attribute or aspect of something.
  5. Customers /ˈkʌs.tə.mərz/ (noun): Individuals or organizations that purchase goods or services from a business.
  6. Concerns /kənˈsɜːrnz/ (noun): Worries or issues that someone is worried about.

How much do you know?

What was the main focus of the plan between Amazon and Flock Safety?
Sharing videos with the police
Enhancing camera features
Targeting a new market
Improving camera quality
What feature was highlighted in Amazon's Super Bowl ad?
Search Party
Face Recognition
Live Streaming
Geolocation Services
Who expressed concerns about the possibility of cameras tracking people?
Senator Ed Markey
Amazon CEO
Flock Safety CEO
Ring Doorbell Users
Why did Amazon and Flock cancel the plan?
More time and resources needed
Government intervention
Market competition
Technological issues
What percentage of American households have doorbell cameras?
27%
15%
40%
10%
Which brand is mentioned as the most popular in doorbell cameras?
Ring
Amazon
Flock Safety
Google
The plan to let Ring users share videos with the police had already begun.
The Search Party feature mentioned in Amazon's Super Bowl ad was associated with Flock Safety.
Flock and Amazon mutually agreed to cancel the plan.
The cancellation of the plan was primarily due to security concerns.
The Senator who criticized the technology was Ed Markey.
The cancellation of the plan by Amazon and Flock was communicated on Flock's website.
Many homes in the U.S. now use doorbell cameras. Approximately % of American households have them.
The ad shown during the Super Bowl highlighted a feature named .
Ring is mentioned as the most popular brand in .
Flock stated that the cancellation of the plan would help them serve their customers .
The plan between Amazon and Flock to share videos with the police was scheduled to start following the Super Bowl ad, but it had not commenced .
Senator Ed Markey expressed concerns about the of the technology.
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