Wednesday, February 4, 2026

Bella Hadid apologizes for Adidas SL 72 Munich Olympics campaign.

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Supermodel Bella Hadid issued an apology on Monday after facing backlash for her involvement in an Adidas ad campaign. The campaign, which featured Hadid promoting the re-release of Adidas’ SL 72 sneaker, sparked controversy due to its connection to the 1972 Munich Olympics where Palestinian attackers killed 11 Israelis and a German police officer.

In response to the criticism, Hadid expressed regret, stating that she was unaware of the sneaker’s history and would not have participated if she had known. She emphasized her disappointment with the lack of sensitivity in the campaign and apologized for any offense caused.

Adidas also issued an apology, clarifying that they did not intend to draw connections to the tragic events of 1972. The brand expressed regret for the unintentional mistake and apologized to the celebrities involved in the campaign as well as communities worldwide.

The incident highlighted the ongoing tensions surrounding the Israeli-Palestinian conflict, with Hadid reaffirming her support for the Palestinian people while advocating for a world free of antisemitism.

Bella Hadid, along with her sister Gigi, has faced scrutiny from Israel in the past due to their Palestinian heritage. Both sisters are renowned supermodels and have been vocal about their support for Palestinian rights in various public appearances.


Vocabulary List:

  1. Backlash /ˈbæk.læʃ/ (noun): A strong negative reaction to something.
  2. Controversy /ˈkɒn.trə.vɜːr.si/ (noun): A prolonged public disagreement or heated discussion.
  3. Regret /rɪˈɡrɛt/ (verb): To feel sad or disappointed about something that has happened or been done.
  4. Sensitivity /ˌsɛn.sɪˈtɪv.ɪ.ti/ (noun): The quality of being sensitive or responsive to the feelings of others.
  5. Unintentional /ˌʌn.ɪnˈtɛn.ʃən.əl/ (adjective): Not done on purpose; accidental.
  6. Advocating /ˈæd.və.keɪ.tɪŋ/ (verb): Publicly recommending or supporting a particular cause or policy.

How much do you know?

What sparked controversy in the Adidas ad campaign involving Bella Hadid?
The re-release of the Adidas SL 72 sneaker
The promotion by Bella Hadid
The connection to the 1972 Munich Olympics
The involvement of Palestinian attackers
What was Bella Hadid's response to the criticism she faced?
Denial of any wrongdoing
Expression of regret and apology
Defending her actions
Ignoring the issue
Who else issued an apology related to the Adidas ad campaign incident?
Adidas
Nike
Puma
Reebok
What did Hadid advocate for in response to the incident?
Increased marketing campaigns
Greater involvement in controversies
Support for a world free of antisemitism
Promotion of competing brands
What caused Hadid to express regret regarding her involvement in the campaign?
Lack of payment received
Lack of knowledge about the sneaker history
Disagreement with Adidas
Pressure from her sister
What have Bella and Gigi Hadid been vocal about in their public appearances?
Their favorite supermodels
Their preference in fashion brands
Their support for Palestinian rights
Their diet and fitness routines
Bella Hadid knew about the history of the Adidas SL 72 sneaker before participating in the campaign.
Adidas intended to draw connections to the 1972 Munich Olympics in the ad campaign.
Bella and Gigi Hadid have remained silent about their heritage in public.
The incident involving Bella Hadid underscored the ongoing tensions related to the Israeli-Palestinian conflict.
Bella Hadid expressed for her involvement in the Adidas ad campaign.
Adidas clarified that they did not intend to draw connections to the tragic events of in the ad campaign.
The incident underscored the ongoing tensions surrounding the Israeli-Palestinian conflict with Hadid advocating for a world free of .
Bella and Gigi Hadid have faced scrutiny due to their heritage in the past.
Bella and Gigi Hadid are renowned supermodels known for their support for Palestinian .
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