Anthony Vaccarello is stepping down as creative director of Saint Laurent, a famous French fashion company. He started working for Saint Laurent in 2016 and was responsible for the style of the brand, including its clothes, advertising and fashion shows. Vaccarello is well known for creating Saint Laurent’s modern look, which includes sharp black suits and eye-catching dresses. He helped make Saint Laurent more popular across the world, especially in China, and the brand had more than €3 billion in yearly sales in 2023.

The main reason for Vaccarello leaving is that sales at Saint Laurent have dropped in 2024 and 2025. The brand, and its parent company Kering, are facing problems because fewer people are buying expensive luxury goods. Now, Kering is making big changes in the company, and finding a new creative director is part of this process.

Because of Vaccarello’s departure, Kering has not chosen a new creative director yet. The next leader will have to decide if Saint Laurent should keep its modern, bold style or change its image. The news shows that creative directors have a big influence on how people see a fashion brand.