Sunday, February 16, 2025

Optimizing Meta’s Data Limits for Personalized Ads

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The highest court of the European Union has ruled that Facebook-owner Meta must limit the use of people’s data for personalized advertising. This decision came after privacy campaigner Max Schrems raised concerns that Facebook was using his personal data, such as his sexual orientation, to target ads at him without his consent.

The Court of Justice for the European Union stated that data related to sensitive information like sexual orientation, race, or health status should not be used for personalized advertising without clear restrictions and safeguards in place. Meta, however, claims that it does not use such data for ad personalization.

Dr. Maria Tzanou from the University of Sheffield highlighted the importance of data protection principles, emphasizing that they are relevant and important especially when big tech companies handle personal data. This ruling is expected to have significant implications for Meta and could potentially impact its data processing practices in other jurisdictions.

Mr. Schrems’ legal team confirmed that the Austrian Supreme Court, which referred the case to the EU’s top court, is bound by the recent judgment. They are awaiting the Supreme Court’s final decision in the coming weeks. Mr. Schrems has been challenging Meta’s data processing practices in court multiple times, seeking to protect the privacy rights of EU users.


Vocabulary List:

  1. Ruling /ˈruː.lɪŋ/ (noun): An official decision made by a court.
  2. Privacy /ˈpraɪ.və.si/ (noun): The state of being free from public attention or interference.
  3. Safeguards /ˈseɪf.ɡɑːrdz/ (noun): Measures taken to protect someone or something.
  4. Implications /ˌɪmplɪˈkeɪʃənz/ (noun): Possible effects or consequences of an action or a decision.
  5. Concerns /kənˈsɜːrnz/ (noun): Worries or feelings of anxiety about something.
  6. Personalized /ˈpɜːr.sən.ə.laɪzd/ (adjective): Tailored to an individual’s preferences or characteristics.


Who raised concerns about Facebook using personal data for personalized advertising?
Max Schrems
Dr. Maria Tzanou
Ratan Naval Tata
Mark Zuckerberg


According to the Court of Justice for the European Union, what type of data should not be used for personalized advertising without clear restrictions?
Sensitive information like sexual orientation, race, or health status
Publicly available information
Financial data
Social media activity


Who emphasized the importance of data protection principles in handling personal data?
Dr. Maria Tzanou
Max Schrems
Mark Zuckerberg
Ratan Naval Tata


What could potentially impact Meta's data processing practices according to the content?
The recent ruling by the European Union court
An upcoming technology conference
Changes in employment policies
New product launches


Who is seeking to protect the privacy rights of EU users by challenging Meta's data processing practices in court?
Max Schrems
Dr. Maria Tzanou
Mark Zuckerberg
Ratan Naval Tata


Which court is bound by the recent judgment of the European Union's top court?
Austrian Supreme Court
Supreme Court of the United States
International Court of Justice
European Court of Human Rights


Meta claims to use sensitive information like sexual orientation for ad personalization.


Dr. Maria Tzanou is affiliated with the University of Sheffield.


Mr. Schrems has only challenged Meta's data processing practices in court once.


Meta could potentially face significant implications due to the recent ruling.


The Austrian Supreme Court is awaiting the final decision of the European Union's top court.


The recent judgment emphasized the relevance and importance of data protection principles.


Meta must limit the use of people's data for personalized advertising according to the ruling of the Court of Justice for the European Union. This decision came after privacy campaigner Max Schrems raised concerns about Facebook using his personal data, such as his sexual orientation, to target ads at him without his consent. Dr. Maria Tzanou highlighted the importance of data protection principles, emphasizing that they are relevant and important, especially when big tech companies handle personal data. This ruling is expected to have significant implications for Meta and could potentially impact its data processing practices in other .


Mr. Schrems' legal team confirmed that the , which referred the case to the EU's top court, is bound by the recent judgment. They are awaiting the Supreme Court's final decision in the coming weeks. Mr. Schrems has been challenging Meta's data processing practices in court multiple times, seeking to protect the of EU users.

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