Tuesday, January 27, 2026

Rising Trend: Vertical Microdramas Captivate Audiences

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LOS ANGELES — Inside Dr. Self Tape’s studio, Joseph Harold works on a camera. He is making sure everything looks good.

Joseph and his brother Joel started this studio to help actors make auditions and self-tapes. Now, they are making something new: vertical micro-dramas.

Vertical micro-dramas are short videos made to be watched on phones. They are popular in Asia and are starting to be popular in the U.S.

“This is a big chance for filmmakers,” Harold said. “We have been making films for ten years.”

Joseph’s new project shows the funny parts of auditions. He knows this world well from his studio.

“I spend a lot of time on the phone. It’s easier to watch short videos like these,” he said.

Many big studios are still figuring out this new style of storytelling. But small filmmakers are growing.

City Council member Bob Blumenfield wants Los Angeles to support these new creators. He says the city needs to keep its film industry strong.

“We should help micro-drama creators stay in Los Angeles,” he said. “This is the next wave in entertainment.”


Vocabulary List:

  1. Vertical /ˈvɜːr.tɪ.kəl/ (adjective): Upright; oriented in a direction that is perpendicular to the ground.
  2. Micro-drama /ˈmaɪ.kroʊ ˈdrɑː.mə/ (noun): A very short dramatic video designed for viewing on mobile devices.
  3. Auditions /ɔːˈdɪʃ.ənz/ (noun): Tryouts for a role in a film or theater where actors perform for judges.
  4. Filmmakers /ˈfɪlmmɛɪkərz/ (noun): People who produce or direct films.
  5. Creators /kriˈeɪ.tərz/ (noun): Individuals who bring new ideas products or works of art into existence.
  6. Storytelling /ˈstɔːrɪˌtɛlɪŋ/ (noun): The act of narrating or presenting a story often through various forms of media.

How much do you know?

Who works on a camera inside Dr. Self Tape’s studio?
Joseph Harold
Joel Harold
Bob Blumenfield
Ratan Naval Tata
What type of videos are Joseph and Joel starting to make in their studio?
Vertical micro-dramas
Feature films
Documentaries
Music videos
Where are vertical micro-dramas intended to be watched?
On phones
On TVs
In cinemas
On computers
How long have Joseph and Joel been making films?
Ten years
Twenty years
Five years
Fifteen years
According to Joseph, what is easier to watch on the phone?
Short videos
Feature-length films
TV series
Live streams
Who wants Los Angeles to support the new micro-drama creators?
Bob Blumenfield
Joseph Harold
Joel Harold
Dr. Self Tape
Joseph and Joel are experienced filmmakers who have been making films for a decade.
Vertical micro-dramas are currently popular only in the U.S.
City Council member Bob Blumenfield believes that supporting micro-drama creators will strengthen the film industry in Los Angeles.
Small filmmakers are struggling to adapt to the new style of storytelling.
Joseph spends a lot of time watching feature-length films on his phone.
The new wave in entertainment, according to Bob Blumenfield, is micro-drama creation.
Joseph and his brother Joel started the studio to help actors make auditions and self-tapes. Now, they are making : vertical micro-dramas.
Many big studios are still figuring out this new style of storytelling. But small filmmakers are .
According to Joseph, it is easier to watch short videos on the phone because .
City Council member Bob Blumenfield wants Los Angeles to support these new creators to keep strong.
Bob Blumenfield believes that supporting micro-drama creators is important because it is .
Dr. Self Tape’s studio is focused on helping actors with and self-tapes.
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