Even junior employees within the marketing team at a California-based company are given the opportunity to partake in business travel. The company’s leadership explains the rationale behind this innovative approach.
The younger demographic is increasingly enthusiastic about experiencing new places. Therefore, why not harness this enthusiasm to benefit the business?
This concept emerged at Verkada, a San Mateo-based physical security firm, in 2022. With six global offices at the time, a member of the marketing team expressed interest in gaining insights into the operations of these international offices, which intrigued the leaders.
Subsequently, the marketing department introduced a business travel initiative, enabling one to three employees from the 108-member marketing team to visit another office location, either domestically or internationally, for approximately one to two weeks per quarter. The inaugural trips occurred in April 2022.
As of now, over 35 employees have participated in the program, with more than half being Gen-Z professionals, as per a company spokesperson.
Young team members like to seize any chance to travel, states Priyanka Srinivasan, the VP of product marketing. Their eagerness to explore destinations such as Sydney showcases this inclination.
This aligns with a study by Morning Consult, which reveals that 52% of Gen-Z individuals are already frequent travelers, akin to their Millennial counterparts.
The Verkada team recognizes the opportunity to meet this desire while ensuring a distinct business objective for each trip, ensuring that applicants articulate this purpose and post-trip utilization of acquired insights.
Vocabulary List:
- Enthusiasm /ɪnˈθjuː.zi.æ.zəm/ (noun): Intense and eager enjoyment interest or approval.
- Innovative /ˈɪn.ə.və.tɪv/ (adjective): Involving new ideas or methods; creative and advanced.
- Participated /pɑːrˈtɪs.ɪ.peɪ.tɪd/ (verb): To take part in an activity or event.
- Objective /əbˈdʒek.tɪv/ (noun): Something that one aims to achieve; a goal or target.
- Demographic /ˌdɛm.əˈɡræf.ɪk/ (noun): A specific segment of a population characterized by shared traits.
- Utilization /ˌjuː.tɪ.laɪˈzeɪ.ʃən/ (noun): The action of making practical and effective use of something.
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