Bella Hadid apologizes for controversial Adidas SL 72 campaign

Supermodel Bella Hadid issued a public apology on Monday in response to the backlash over her involvement in an Adidas ad campaign. With over 61 million followers on social media, she expressed deep regret, stating that she would have refrained from participating had she conducted more thorough research beforehand.

The controversy stemmed from Hadid’s appearance in promotional material for Adidas’ re-release of the SL 72 sneaker, originally launched during the 1972 Munich Olympics. These Games were marred by a tragic incident in which Palestinian militants attacked, resulting in the deaths of 11 Israeli athletes and a German police officer.

Criticism from the Israeli government, particularly due to Hadid’s Palestinian heritage and her father’s advocacy for Palestinian rights, prompted Adidas to reconsider the campaign. Hadid, in a heartfelt statement shared on Instagram, acknowledged her ignorance of the sneaker’s historical significance and expressed dismay over the lack of sensitivity in the advertising.

The incident underscores the complexities of navigating sensitive political issues in the realm of commercial endorsements. Hadid emphasized her unwavering support for Palestine while denouncing anti-Semitism, striving for a world free from prejudice.

Adidas, in its own statement on social media, admitted to an inadvertent mistake and offered apologies to the individuals involved in the campaign and communities worldwide. The brand clarified that there was no intention to draw connections to the tragic events of 1972.

This episode highlights the challenges faced by brands and public figures in the current climate of heightened tensions surrounding the Middle East conflict. Hadid’s commitment to her Palestinian heritage and advocacy for justice has been a recurring theme in her public life, showcasing her dedication to standing up for what she believes in, despite facing criticism.