Neon took a different approach to winning an Oscar for “Anora” compared to other studios. Rather than traditional methods like screenings and ads, they sold merchandise from a tow truck outside an auto body shop in LA. The unique strategy paid off – they won their second Best Picture Oscar.

Neon’s CEO, Tom Quinn, believes in staying true to the film and its audience. Despite spending $18 million on marketing for “Anora,” they have still managed to be successful financially. The film may not have made as much at the box office, but it has been a hit on digital platforms like Amazon and Apple.

Neon’s success has made them a major player in the film industry, with multiple awards and box office hits under their belt. Despite rumors of trouble in the past, Neon has bounced back stronger than ever, winning prestigious awards like the Palme d’Or at Cannes.

Quinn is proud of Neon’s achievements and is looking forward to working with more talented filmmakers in the future. The company’s focus is on supporting diverse cinema from around the world and building a sustainable future in the industry.

Even though President Trump has not commented on “Anora,” Quinn remains optimistic about the film’s reception. Only time will tell if the unconventional strategy Neon used for “Anora” will continue to pay off.