The power of viral fame has struck once again as Hailey Welch, also known as the “Hawk Tuah Girl,” has seen incredible success in merchandise sales after a controversial interview discussing oral sex went viral. With over $65,000 worth of merchandise already sold, Welch has become a sensation in the online world.
Welch’s branded hats, sold through the Tennessee-based company Fathead Threads, have been flying off the shelves. The “Hawk Tuah ’24” hats have been particularly popular, with over 2,000 units sold. With each hat priced at $32.78 and a signed version selling out at $50, the total sales have skyrocketed.
Despite her newfound fame, Welch has not received any financial compensation from the viral video that sparked it all. However, Fathead Threads owner Jason Poteete, a long-time acquaintance of Welch, has ensured that she receives a portion of the profits from the merchandise sales.
As Welch navigates her sudden fame, she is working with Poteete to trademark her memorable phrase. Despite the overwhelming attention she has received, Welch remains cautious about sharing personal information and appearing on merchandise.
With her rising popularity and potential Hollywood connections, Welch’s story continues to captivate audiences worldwide. As she embraces her unexpected fame, Welch’s journey serves as a testament to the unpredictable nature of internet stardom.
Vocabulary List:
- Sensation /sɛnˈseɪ.ʃən/ (noun): A person or thing that causes great interest or excitement.
- Viral /ˈvaɪ.rəl/ (adjective): Relating to or caused by a virus; often used to describe a phenomenon that spreads rapidly especially on the internet.
- Merchandise /ˈmɜːr.tʃən.daɪs/ (noun): Goods that are bought and sold.
- Trademark /ˈtreɪd.mɑːrk/ (noun): A symbol word or words legally registered as representing a company or product.
- Compensation /ˌkɒm.pənˈseɪ.ʃən/ (noun): Something typically money awarded to someone in recognition of loss suffering or injury.
- Acquaintance /əˈkw eɪn.təns/ (noun): A person one knows slightly but who is not a close friend.



