The Los Angeles Lakers have teamed up with global sports and entertainment company Wasserman to pursue international sponsorships with top global brands. This partnership aims to increase the Lakers’ global presence and expand their reach around the world. Lakers COO Tim Harris highlighted the opportunity to connect with their international fan base through this collaboration. Wasserman, known for its expertise in commercial sales, will leverage its vast network to help the Lakers engage with global brands. Managing director Mike Vandrau expressed excitement about working with the Lakers and growing their brand worldwide. Additionally, the Lakers have added Lindsey Harding, last year’s G League Coach of the Year, to head coach JJ Redick’s coaching staff, making her the franchise’s first full-time female assistant coach. This move underscores the team’s commitment to diversity and excellence on and off the court.
Vocabulary List:
- Sponsorships /ˈspɒn sər ʃɪp/ (noun): The act of supporting an event or organization typically through financial contribution.
- Collaboration /kəˌlæbəˈreɪʃən/ (noun): The action of working with someone to produce or create something.
- Presence /ˈprɛzəns/ (noun): The state of being present in a particular place or environment.
- Engage /ɪnˈɡeɪdʒ/ (verb): To attract and hold the attention or interest of someone.
- Commitment /kəˈmɪt mənt/ (noun): The state or quality of being dedicated to a cause or activity.
- Diversity /daɪˈvɜːrsɪti/ (noun): The state of being diverse; variety.
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