Veteran media executive Peter Chernin and tech investor Andreessen Horowitz are supporting a new studio that will use artificial intelligence to create shows and movies. This studio, called Promise, is led by George Strompolos, Jamie Byrne, and Dave Clark. They are focusing on using AI tools for everything from planning scenes to production. Instead of just using AI for special effects, Promise is building its whole studio around this technology.
The company plans to make shows, movies, and interactive content within three years. Other big companies are starting to use AI for creating content, but Promise is one of the first studios completely dedicated to it. This is changing how entertainment companies create content. In the future, more people will be able to make high-quality shows and movies using these tools without needing Hollywood’s help.
For more information, contact Jessica Toonkel at jessica.toonkel@wsj.com
Vocabulary List:
- Executive /ɪɡˈzɛkjʊtɪv/ (noun): A person with senior managerial responsibility in a business.
- Artificial /ˌɑːtɪˈfɪʃl/ (adjective): Made or produced by human beings rather than occurring naturally.
- Production /prəˈdʌkʃən/ (noun): The action of making or manufacturing from components or raw materials.
- Dedicated /ˈdɛdɪkeɪtɪd/ (adjective): Devoted to a task or purpose.
- Interactive /ˌɪntəˈræktɪv/ (adjective): Involving communication between people or things.
- Technology /tɛkˈnɒlədʒi/ (noun): The application of scientific knowledge for practical purposes especially in industry.
How much do you know?
Who are the key individuals leading the new studio Promise?
What is the main focus of Promise studio using AI tools for?
What sets Promise studio apart from other companies using AI for content creation?
What type of content does Promise plan to create within three years?
How is the use of AI tools by Promise impacting the entertainment industry?
Who can be contacted for more information about Promise studio?
Promise studio is led by Peter Chernin and Andreessen Horowitz.
Promise is one of the first studios completely dedicated to using AI for content creation.
The use of AI tools by Promise will not impact how entertainment companies create content.
More people will rely on Hollywood for content creation due to Promise studio's use of AI tools.
Promise studio plans to focus solely on special effects in content creation.
The key individuals leading Promise studio are Jessica Toonkel and Dave Clark.
Promise studio is supported by veteran media executive Peter Chernin and tech investor .
Promise studio is focused on using AI tools for everything from planning scenes to .
Promise studio aims to create shows, movies, and interactive content within years.
Promise studio is changing how entertainment companies create content by making it more accessible to .
To learn more about Promise studio, contact at jessica.toonkel@wsj.com.
Promise studio plans to make high-quality shows and movies using AI tools without relying on assistance.