The Super Bowl, a major American football event, is also a great chance for advertisers. They want the millions of viewers to remember their brand names. Some of the key methods they use to attract attention include traditional ad icons, nostalgia, and even famous celebrities.
Every year, Super Bowl ads offer a snapshot of trends in America. This year, for instance, we see a large number of health and telehealth companies promoting weight loss drugs and medical tests. Additionally, tech companies are keen to show off their exciting new gadgets and apps. Charles Taylor, a marketing professor from Villanova University, expects that the ads will keep things light-hearted, offering us an escape from sobering news headlines.
The Super Bowl is extremely popular, and advertisers are willing to pay high prices to show their ads during the game. In 2025, a record 127.7 million US viewers tuned in. Because live sports events are one of the few places where advertisers can reach a large audience at once, demand for ads is constantly growing.
Famous faces make for memorable ads, so many advertisers opt to include celebrities in their commercials. For instance, Kendall Jenner will appear in an advertisement for Fanatics Sportsbook, while George Clooney will promote Grubhub. Similarly, Matthew McConaughey will convince viewers that Uber Eats is the answer to football-induced hunger.
Artificial Intelligence (AI) has been a rising trend in Super Bowl ads, with AI-driven glasses and software programmes featuring prominently this year. Health themes continue to dominate, with screening tests for diseases and health advice taking centre stage of different commercials. On the more light-hearted side, familiar themes and celebrities associated with famous brand icons are not forgotten either. However, there will also be some adverts viewers don’t know about until they air during the Super Bowl, adding an extra element of surprise to the viewing experience.
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