Samsung Electronics is optimistic about the demand for artificial intelligence and high-end chips as it forecasts a solid rebound in the global memory chip market. The company reported a significant increase in first-quarter operating profit, boosting its shares by 1.8%. However, Samsung is facing stiff competition from SK Hynix, which has seen a 24% gain in share value this year.
To keep up with its rivals, Samsung plans to triple its supply of HBM-related chips in 2024. The company has already started mass producing the latest HBM chips for generative AI chipsets and aims to release a 12-layer version soon. Analysts believe Samsung’s aggressive targets may pay off as its technology allows for high-stacking, giving it an advantage in the market.
In addition to high-end memory chips, Samsung is also focusing on supplying SSD products to meet the growing demand for AI servers. With its first-quarter revenue rising by 13% to 71.9 trillion won, Samsung is on track to regain its position as a leader in the global tech market.
