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Hilda Chan, the new top marketer for Hong Kong Science and Technology Parks Corporation (HKSTP), is changing how people view marketing. She believes marketing should drive business growth, not just be a cost. With experience in advertising and leading Hong Kong brands, Chan now focuses on promoting Hong Kong as a hub for innovation and technology. She thinks marketing should be seen as a key business function, not just a support role. Chan also emphasizes the importance of using data and creativity to engage customers and achieve business goals. She suggests that marketers should set clear targets and show the value they bring. Chan believes that the future of marketing lies in integrating different disciplines like social media, branding, and design. She advises aspiring marketers to take risks, shape their careers, and make a positive impact on society through their work. This article originally appeared in the South China Morning Post.
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Vocabulary List:
6 words · tap to reveal
ON
Accent
Innovation/ˌɪnəˈveɪʃən/noun
The process of making changes in something established especially by introducing new methods ideas or products.
Promoting/prəˈmoʊtɪŋ/verb
The act of supporting or actively encouraging a cause venture or message.
Creativity/kriː.eɪˈtɪv.ɪ.ti/noun
The use of imagination or original ideas to create something; inventiveness.
Integrating/ˈɪntɪɡreɪtɪŋ/verb
Combining one thing with another so that they become a whole.
Engage/ɪnˈɡeɪdʒ/verb
To participate or become involved in.
Impact/ˈɪm.pækt/noun
The effect or influence of one person thing or action on another.
