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Roku has accepted a buyout offer from Fox for $22 billion. This deal is important because it shows how the media industry is changing. Roku used to be part of Netflix, which is a big video streaming service.
Netflix sold its hardware business to avoid trouble with government rules, so now it is surprising to see Roku linking up with another media company. Fox’s offer suggests that it may have won a bidding war with Netflix. But Roku believes the deal will pass government checks without problems.
In the past, Netflix tried to buy Warner Bros. but found the cost too high. Netflix’s co-CEO, Ted Sarandos, said that they learned to focus on what is best for the company. Meanwhile, some insiders say Netflix almost made a bid for Roku.
If Netflix takes over Lionsgate Studios for about $8 billion, it may strengthen its position in streaming. However, merging with Roku could cause issues because Netflix has deals with other companies for content, meaning the partnership might disrupt those agreements.
Netflix seems careful not to make expensive purchases while keeping its partnerships strong.