The 2026 FIFA World Cup in the United States is showcasing American cuisine, with ranch dressing gaining immense popularity among international visitors. This creamy sauce, made from buttermilk, vegetable oil, and spices, has captured the taste buds of many who are exploring US food culture for the first time. One European tourist even declared on Reddit that “ranch dressing should be a human right.”
The Transportation Security Administration (TSA), responsible for airport passenger screening, noted the rising interest in ranch dressing. They humorously advised travellers to be mindful of their luggage space when packing the sauce, as standard bottles exceed the liquid limit for carry-on items.
Ranch dressing, which has been the most popular salad dressing in the US for years, is commonly used as a dip for various foods, including chicken wings and pizza. It was created in the 1950s by a plumber in Alaska and later popularised by Clorox, which produced a bottled version after acquiring the brand in 1972. Ranch dressing sales totalled approximately $1.5 billion last year.
The US government predicts around 10 million international tourists will visit for the World Cup, with attendees sampling diverse culinary delights, despite a survey showing over half of respondents have an unfavourable view of the US. Hidden Valley Ranch plans to leverage this interest by distributing seasoning mix packets in host cities, allowing fans to create their own dressing at home.
While Hidden Valley focuses on testing interest abroad, there are no immediate plans for international expansion. However, those who adored ranch dressing during their visit are encouraged to bring home dry seasoning packets instead.
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