Drake has launched a legal challenge against Universal Music Group (UMG) and Spotify, alleging that both entities colluded to artificially enhance the popularity of Kendrick Lamar’s track “Not Like Us.” In a court filing submitted on November 25 in Manhattan, Drake’s Frozen Moments LLC accuses UMG of orchestrating an illicit scheme involving bots, payola, and additional dubious tactics to elevate the exposure of Lamar’s song, which notably includes pointed jabs directed at Drake amid their ongoing rivalry.

Drake’s legal representatives assert, “UMG did not rely on chance or standard business practices; instead, it instigated a concerted campaign to manipulate streaming platforms and radio airwaves.” The allegations against UMG include violations of the Racketeer Influenced and Corrupt Organizations Act (RICO), a federal statute commonly employed in criminal cases involving organized crime, alongside claims of deceptive business practices and false advertising under New York law.

This court action signifies a dramatic turn in the much-publicized feud between the two artists, during which they exchanged a series of harsh diss tracks earlier this year—an escalation rarely seen within the hip-hop community. Moreover, it marks a profound schism between Drake and UMG, the label that has been instrumental throughout his career, first via a deal with Lil Wayne’s Young Money imprint and subsequently through a direct contract with Republic Records.

While the current filing serves as a “pre-action” petition aimed at gathering information prior to a full lawsuit, the allegations predominantly target UMG rather than Spotify. A UMG spokesperson vehemently denied all accusations, calling them unfounded and offensive, asserting that the company adheres to the highest ethical standards in marketing and promotions. Spotify, on the other hand, opted not to comment on the matter.

Drake’s attorneys contend that UMG implemented its strategy through various means, including significantly discounted licensing rates for Spotify in return for preferential treatment in song recommendations. They allege that UMG not only employed social media influencers for song promotion but also engaged legions of bots to artificially inflate listening figures.

One particularly striking assertion claims UMG paid Apple to manipulate Siri, thus redirecting users searching for Drake’s “Certified Lover Boy” album to Lamar’s song instead, amplifying its visibility amidst the feud. Amid this complex web of claims and counterclaims, Drake’s legal team emphasizes ongoing dialogues with UMG aimed at reaching a resolution, only to be met with reluctance and attempts to deflect responsibility. The situation continues to develop, with further updates anticipated.