Oasis made an exciting announcement this morning, revealing the North American leg of their highly anticipated 2025 reunion tour. Fans were thrilled to learn that the band’s management has decided not to implement dynamic pricing for ticket sales, ensuring that prices will remain fair and consistent when tickets go on sale on October 4th. Dynamic pricing, a system that allows ticket costs to fluctuate based on demand, has often resulted in exorbitant prices for popular performances, disappointing many fans in recent years.
The band’s management defended the use of dynamic pricing as a tool to combat ticket scalping and keep prices affordable for a significant portion of fans. However, they acknowledged that when overwhelming demand outstrips the technology’s capacity to handle it, dynamic pricing can lead to a frustrating and unfair experience for fans. This was evident in Oasis’ UK and Ireland shows, where dynamic pricing led to outrageously high ticket prices and prompted an investigation by the Competition and Markets Authority.
In response to the backlash, Oasis has disabled dynamic pricing for their North American tour, aiming to prevent a repeat of the issues faced by their UK and Ireland fans. They have also introduced a presale ballot system to give fans a better chance of securing tickets. The tour marks Oasis’ return to the US for the first time since 2008, with a series of dates that promise to reignite the band’s iconic live performances.
Meanwhile, in a separate development, the US Justice Department, backed by 30 state and district attorneys general, has filed an antitrust lawsuit against Ticketmaster and its parent company Live Nation, alleging monopoly practices in the live ticketing industry. US Attorney General Merrick Garland has called for the breakup of Live Nation-Ticketmaster, signaling potential changes on the horizon for the ticketing market.
Vocabulary List:
- Antitrust /ˌæn.tiˈtrʌst/ (noun): Legislation to promote competition and prevent monopolies.
- Exorbitant /ɪɡˈzɔːr.bɪ.tənt/ (adjective): Unreasonably high excessive.
- Scalping /ˈskælpɪŋ/ (noun): The practice of buying tickets and reselling them at a higher price.
- Capacity /kəˈpæs.ə.ti/ (noun): The maximum amount that something can contain or handle.
- Consistent /kənˈsɪs.tənt/ (adjective): Acting or done in the same way over time; unchanging.
- Fluctuate /ˈflʌk.tʃu.eɪt/ (verb): To rise and fall irregularly in number or amount.
How much do you know?
What announcement did Oasis make this morning?
What is dynamic pricing in the context of ticket sales?
Why did Oasis decide not to implement dynamic pricing for their ticket sales?
What negative impact has dynamic pricing had on ticket sales according to the text?
Which regulatory body conducted an investigation into dynamic pricing for Oasis' shows in the UK and Ireland?
What measure did Oasis take to address concerns about ticket pricing for their North American tour?